FRANCHISE
Invest in a drive-through-only concept, designed for people on the move and for partners seeking clear agreements, transparency, and long-term growth potential.
MADE TO MOVE.
Open the MUG your city is missing.
CONCEPT.
MUGTRUCKS is not just another coffee shop that happens to have a drive-through. It is a concept built from the ground up around the car, the daily commute, and the stops that shape your day. With trucks instead of traditional buildings, three formats (The Station, The Central, and The Hub), and a clear mission: fast, consistent coffee and snacks without ever having to leave your car.
THE STATION
A compact unit designed for smaller cities, fuel stations, school zones, or secondary roads.
THE CENTRAL
A medium-sized truck designed for steady, strong traffic flow in suburbs and along regional roads.
THE HUB
A larger, high-capacity unit designed for key hubs and city entrances.
THE STATION
A compact unit designed for smaller cities, fuel stations, school zones, or secondary roads.
THE CENTRAL
A medium-sized truck designed for steady, strong traffic flow in suburbs and along regional roads.
THE HUB
A larger, high-capacity unit designed for key hubs and city entrances.
Who is MUGTRUCKS for?
MUGTRUCKS is for you if:
You want to invest in F&B, but not in just another traditional coffee concept.
You are interested in a concept with the potential to expand to more than one location through a cluster strategy.
You know your local area well, including the routes and peak traffic hours.
You value clear agreements, transparency, and structured support.
Ideal
Partners
Local entrepreneurs and family businesses looking to operate 1–3 trucks.
Investors with experience in retail, F&B, or fuel stations who see drive-through as their next growth opportunity.
Strategic partners with high-traffic locations (fuel stations, retail parks, business parks).
What We Offer as a Franchisor
What is the process for becoming a partner?
Interest Form
You complete the form with some basic information about yourself and the area you are interested in.
First Contact
We schedule a video call or meeting to walk you through the concept, explain the partnership model in detail, and address any questions you may have.
Location & Financial Assessment
We evaluate the traffic flow, potential locations, the truck size that best fits the opportunity, and the investment framework.
Agreement & Preparation
Once the franchise agreement is signed and the location is secured, we begin the build-out process and training program.
Opening & ongoing support
We'll be by your side from day one, providing launch support, training, and hands-on assistance during the first weeks of operation. Our partnership doesn't stop there—we continue to support you throughout your day-to-day operations.
Do you already have an area or location in mind?
Click “Request More Information” and tell us a little about yourself.
F.A.Q.
How much does the investment cost?
The exact investment depends on the truck format you choose (The Station, The Central, or The Hub) and the specific characteristics of your location.
During our discussion, we'll present you with a realistic investment range, along with a transparent breakdown of the costs and expected returns—without exaggerated claims.
How soon can I be up and running?
It depends on the location, the required permits, and the type of truck.
Our goal is always to move the process forward as quickly as possible, without compromising on quality or compliance.
Can I expand to multiple trucks?
Yes.
We can work together to develop a cluster expansion plan (2–3 locations within the same city or region) once the first location is established and the right data is available.
Want to be the one who brings MUGTRUCKS to your city?
